The philosophy, aims and objectives of Mass communication include but not limited to the following:-To offer an undergraduate professionally oriented programme for the aspiring Nigerian Journalists, Communicators, Broadcasters, Public Relations and Advertising practitioners.
It is expected that at the end of the degree programme in mass communication, the mass communication graduate should be able to differentiate “Soft News” from “Hard News”, Truth from falsehood, responsible Journalism from irresponsible Journalism.
Objectives of the Mass Communication Programme at Rhema University include:
To train and/or retrain Nigerian Journalists, Broadcasters, Public Relations and Advertising practitioners for leadership positions in the mass media organizations in Nigeria and the world.
To raise and sustain the professional status of Journalism in Nigeria.
To bridge the divergent perspectives of News gathering and dissemination.
To provide the Mass Communication Students with the opportunity to master the art of communicating with the masses that transcends all disciplines, whether in writing or broadcasting for an online website, newscast or writing a speech for the Company Chief Executive Officer (CEO), or writing Advertising or Public Relations copy to sell or promote a product to the masses.
To instill in the mass communication students the ability to respect deadlines and work under constant pressure.
To train and encourage the mass communication students to be effective communicators by being able to think quickly, research creatively and WRITE OR BROADCAST concisely to the mass audience.
To train Nigerian media men and women that would act as the trustees of the public trust and that would be socially responsible to the communities they serve by being accurate, fair, balanced and objective in their reportage of societal issues.
To produce Nigerian Mass Communicators who will continue to protect the basic principles of the PEOPLES RIGHT TO KNOW as the fourth brand of government or the Fourth Estate of the Realm.
Departmental Academic Programme:
The course duration for the B.Sc. programme is 4 years and 3 years for the UTME candidates and the Direct Entry candidates respectively.
The B.Sc. programme is meant to provide our graduates with broad exposure to all branches of Mass Communication.
This knowledge will help them to become practitioners and experts in the field of Mass Communication and to be able to fit appropriately into the labour market.
Admission Requirements for B.Sc. Degree Programme:
Candidates seeking admission into the Department of Mass Communication must meet the following requirements:
(a) They must possess a minimum of five O/Level credit passes obtained in not more than two sittings and these must include English language and Mathematics.
(b) They must take and pass UTME Entrance Examination with an acceptable score.
(c) They must take and pass Rhema University post UTME screening examination with acceptable scores.
(d) They must take English language and any three Arts/Social Sciences subjects.
Direct Entry Candidates.
(a) They must possess a minimum of five O’Level credit passes and a minimum of two A/Level passes in HSC or advanced level in relevant subjects obtained in one sitting.
(b) Five O’Level credit passes and National Diploma in Mass Communication.
To graduate a student, he/she must have completed and passed the following no of units at each level:
100 – 36
Total 146 including all comprehensive courses specified by the University/ Department.
Completed and met the standard for all required and optional courses
Obtain a minimum (GPA of 1.5) and
Meet other requirement that may be prescribed by the department, faculty and senate.
The graduation requirement is that every four-year programme has a maximum of six (6) years for graduation. If a student is unable to graduate at the end of the maximum duration, such a student should consider his/her studentship to have lapsed and will be asked to withdraw from the University unless there is evidence of Senate approval for the student to re-continue his/her studies. For any student to graduate, he/she must have obtained a minimum of 120 or a maximum of 192 credit units for a four- year programme. Students must have passed all core courses and all GST Courses before they can graduate.